WhatsApp agents that sell, support and get paid — in one thread.

Your AI agent answers on WhatsApp around the clock with buttons, catalogs, carts, checkout and forms — and remembers every call and chat the customer had before.

  • Rich replies: buttons, lists, carousels, product catalogs, carts and order status.
  • Native checkout or pay links inside the conversation.
  • Approved templates chosen automatically when the 24-hour window closes.
  • Voice notes understood, and a call placed when the customer asks for one.

What customers see on WhatsApp

  • Reply buttons and menus
  • Carousels and product catalogs
  • Carts, checkout and order status
  • WhatsApp Flows (forms)
  • Images, video, documents and location
  • Contact cards and delivery-address requests

One agent writes once; each channel shows the reply in its best native format, and anything a channel can't draw becomes clear text and links — so no choice or link is ever lost.

The WhatsApp problems Callaro solves

Your WhatsApp inbox is a backlog your team answers hours later.

The agent answers every message instantly, around the clock, and hands only real exceptions to your team.

Customers browse on WhatsApp but have to leave it to buy.

Catalogs, carts, native checkout and order status keep the whole purchase in the thread.

Messages fail after the 24-hour window.

Outside the window, the agent's message becomes your approved template for that purpose — automatically.

WhatsApp, calls and email live in separate tools with no shared history.

Every WhatsApp message lands on the same customer record and memory as their calls, chats and emails.

What the WhatsApp agent does

Storefront in the chat

Product cards, catalogs and carousels let customers browse, compare and pick without leaving WhatsApp.

Checkout and order status

Carts with discounts, native checkout or a secure pay link, and order-status updates in the same thread.

Forms and bookings

Collect details with WhatsApp Flows and offer bookable time slots that confirm in one tap.

The right message, always allowed

Free-form replies inside the 24-hour window; your approved template for that purpose outside it — picked for you.

Call me now

When a customer would rather talk, the agent calls them right away — and the call already knows the chat.

Your team on standby

Any teammate can take over the thread from one inbox, reply, and hand it back to the AI.

Not just text — cards, slots, carts and forms that get things done

The agent picks the best component for each answer from 29 rich message types. Customers compare, book, pay, upload and apply without leaving the conversation — and every tap goes straight back to the agent as a structured choice.

Comparison
Which plan should I take?

Here are the two plans that fit. Gold is the best value.

Silver

500 calls

2 seats

Choose Silver
Gold★ Best value

2,000 calls

5 seats

Choose Gold

Side-by-side options with a recommended pick. One tap to choose — the agent knows which plan and which action.

Bookable slots
Can I visit this weekend?

Pick a time for the site visit

Sat 11:00Sat 15:30Sun 10:00Sun 16:00

Booked: Sat 15:30 · reminder set

Free times fetched live from your calendar. One tap books the visit and schedules a reminder.

Cart & checkout
I'll take both.

Your selection

Running shoesqty 1
Sports socks ×3qty 1
Agent offer−10%
Checkout

A cart with the agreed discount. Native checkout on WhatsApp, a pay card on chat — the payment result reaches every open conversation.

Checklist
What do you still need from me?

PAN card

Salary slips (3 months)

Aadhaar

Bank statement

Upload Aadhaar

Show exactly what's done and what's missing. Customers upload in the thread; your team sees the file.

Product carousel
Show me 2BHK options near the metro

Skyline Heights

980 sq ft · 6 min to metro

BrochureMap

Park Residency

1,050 sq ft · 9 min to metro

BrochureMap

Swipeable cards with images, prices from your data and buttons. The agent can't invent a price or link.

Forms & ratings
I want to apply for the loan
123
Monthly income
Employer name
Next
Rate your visit

Multi-step forms collect clean, structured data; ratings close the loop after the visit — all inside the chat.

One reply, every channel

The agent writes once. Each channel draws it natively — and anything a channel can't show becomes clear text and links, so no choice or link is ever lost.

Website & app chat

Silver · 500 callsChoose
Gold ★ · 2,000 callsChoose

Side-by-side cards; one tap to choose.

WhatsApp

Here are the two plans that fit. Gold is the best value.
☰ Choose a plan

The same comparison as a pick-list.

Email

PlanCallsSeats
Silver5002
Gold ★2,0005

A table in the email body. SMS gets a short numbered summary.

Tools, data and live events — inside the conversation, not after it

Most bots answer from a script and update your systems later. Callaro exchanges data with your systems while the customer is still talking — so nothing breaks when a journey crosses channels or something changes in real time.

Context in before the first word

Customer profile, CRM stage, open orders and the last conversation on any channel are loaded as the call or chat starts — the agent opens warm, never cold.

In-call tool calling

The agent calls your APIs, MCP servers and payment gateway mid-sentence — look up, book, update, charge — and uses the answer immediately.

Runtime context insertion

A payment, a CRM change or a chat message arrives while the call is live? It's inserted into the conversation within seconds, and the agent can say it aloud.

No broken hand-overs

Call to WhatsApp, chat to call, AI to human and back — each step carries the context forward, so customers never repeat themselves.

Engineered for speed

The agent is prepared before the call connects so the greeting is ready on the first moment of audio; prompts are cached, models chosen per use case, and turn-taking tuned for real phone lines.

Live call · Real estate enquiry Live
  1. Hi, I'm calling about the 2BHK at Skyline Heights.
  2. Before the first word: CRM profile, last WhatsApp chat and open deal stage loaded into the agent's context.
  3. Welcome back, Priya — you asked about the east-facing units on WhatsApp yesterday. Two are still open.
  4. Tool call → inventory API: 2 units, live prices returned and used in the answer.
  5. Tool call → send WhatsApp: brochure, price sheet and site location delivered mid-call.
  6. Live event from your payment gateway: booking amount received.
  7. I can see your booking amount just came through — Unit 1204 is now reserved for you.

After the call: transcript, collected data and outcome to your CRM by webhook; open chats get a summary; a recap email lists what was sent.

One customer, one memory — across channels

WhatsApp is one mouth of the same agent. Every message lands on the same customer record as their calls, chats and emails, so the conversation simply continues.

Call → WhatsApp

The brochure, price sheet and location arrive while the caller is still on the line.

WhatsApp → call

"Can someone just call me?" — a call starts at once with the full chat context.

Reminder → payment

A due-date reminder carries a pay link; the payment result reaches every open conversation.

Popular use cases

  • Lead qualification and site-visit booking
  • Order status, returns and WISMO
  • EMI and bill reminders with pay links
  • Appointment booking and rescheduling
  • Abandoned-cart recovery
See journeys by industry

Connect what you already use

Connect your own WhatsApp Business number through the provider you already use.

Meta WhatsApp Cloud API
360dialog
Gupshup
Interakt
WATI
AiSensy
Twilio

The same agent on every other channel

Launch your WhatsApp agent.

Book a demo and see one agent handle a journey across voice and messaging, end to end.

Book a demo