Partners & white-label

Run a voice AI business under your own brand.

Callaro is fully white-label. Digital agencies, SaaS companies, and resellers launch AI voice agents as their own product - your brand, your domains, your customers, your economics.

Fully white-label, top to bottom.

Brand, domains, API, and emails - every layer runs under your identity so customers only ever see your product.

Your brand and logo

Your name, logo, colors, and product identity across the entire app. Customers never see Callaro.

Your custom domains

Custom hosts for the app, API, runtime, and WebSocket - everything runs on your domains, not ours.

Your emails

Transactional and notification emails go out from your brand, so every touchpoint stays yours.

Full API access

Complete API access to build, embed, and automate voice agents inside your own product and workflows.

Partner to tenant hierarchy

A partner to tenant to sub-account structure lets you manage many customers cleanly under one roof.

Model and economics control

Set allowed-model allowlists and partner and per-tenant markup - you decide the models and the economics.

Own your economics.

Start from a transparent base cost, set your own markup, and bill across your hierarchy. You control the pricing and the models - all of it stays yours.

Set your own markup

You start from a transparent per-minute base cost and mark it up. The pricing your customers see is entirely yours to set.

Partner and sub-account billing

Bill at the partner level and per tenant. The hierarchy keeps usage and billing clean across every customer and sub-account.

Model control

Allowed-model allowlists let you decide which models each tenant can use - controlling capability and cost across the board.

From onboarding to billing.

Five steps to launch a branded voice AI business on Callaro.

01

Onboard as a partner

Get your partner account with your brand, logo, custom domains, and emails configured end to end.

02

Create sub-accounts

Spin up a tenant and sub-accounts for each customer using the partner to tenant to sub-account hierarchy.

03

Set models and markup

Choose allowed models per tenant and set your partner and per-tenant markup on the base cost.

04

Launch branded agents

Build and deploy voice agents that run on your domains - customers experience it entirely as your product.

05

Bill your customers

Bill at the partner and sub-account level and keep the difference. You own the customer relationship and the economics.

Partner questions, answered

Everything you need to know about running Callaro as your own product.

Is Callaro really fully white-label?

Yes. Your brand, logo, and emails plus custom domains for the app, API, runtime, and WebSocket mean customers never see Callaro anywhere in the experience.

How does the account hierarchy work?

It's a partner to tenant to sub-account structure. You sit at the partner level, create a tenant per customer, and manage their sub-accounts - all from one place.

Do I control pricing and margin?

Yes. You start from a transparent per-minute base cost and set partner and per-tenant markup yourself. The economics you offer customers are entirely under your control.

Can I control which AI models are used?

Yes. Allowed-model allowlists let you decide which models each tenant can use, so you manage capability and cost across every account.

Do I get API access?

Full API access is included, so SaaS partners can embed voice agents directly into their product and automate provisioning and management.

Who owns the customer relationship?

You do. You brand it, bill it, and support it. Callaro stays invisible behind your product.

Become a Callaro partner.

Launch AI voice agents under your own brand. Let's talk about your business.

Become a partner