Website and in-app chat that turns into a call in one tap.
Drop the widget on your site or use the SDKs in your web, iOS, Android, React Native or Flutter app. The same agent chats with rich layouts, recognises signed-in users, and moves to voice when it helps.
- Website widget plus SDKs for web, iOS, Android, React Native and Flutter.
- Cards, comparisons, bookable slots, checklists, carts, pay cards and multi-step forms.
- Signed-in users recognised automatically; visitors verified with a one-time code.
- Chat-to-voice and app call invites that carry the conversation's context.
What customers see on Web & app chat
- Cards and side-by-side comparisons
- Bookable time slots and ratings
- Checklists, progress steps and key figures
- Carts, pay cards and checkout
- Multi-step forms and file upload
- Galleries, tables, images, video and documents
One agent writes once; each channel shows the reply in its best native format, and anything a channel can't draw becomes clear text and links — so no choice or link is ever lost.
The Web & app chat problems Callaro solves
Website chatbots answer FAQs but can't finish anything.
The agent books, compares, takes payment and fills forms inside the chat — and calls your APIs to do it.
Frustrated users can't reach a human or a voice.
One tap turns the chat into a voice call with full context, or hands it to your team.
Signed-in users are asked to verify all over again.
Your app signs the user in once; the agent knows who they are on chat and in-app voice.
Anonymous visitors disappear when they leave the page.
A one-time code links them to a customer record, so memory and follow-ups continue on WhatsApp, SMS or email.
What the Web & app chat agent does
Guided selling layouts
Plan comparisons, product cards, galleries and tables help customers decide inside the chat.
Book, pay and apply
Bookable slots, carts with discounts, pay cards and multi-step forms complete the task in the conversation.
Knows who's chatting
Signed-in users are identified by your app; anonymous visitors can verify by one-time code so memory follows them.
Chat to voice
A tap starts a voice call in the browser or app that already knows the chat — no repeating, no re-verification.
Ring the app
Your team, your system or the AI can ring a customer's app instead of their phone.
Headless when you want it
Use the agent from your own interface and backend; replies arrive as signed events.
Not just text — cards, slots, carts and forms that get things done
The agent picks the best component for each answer from 29 rich message types. Customers compare, book, pay, upload and apply without leaving the conversation — and every tap goes straight back to the agent as a structured choice.
Here are the two plans that fit. Gold is the best value.
500 calls
2 seats
Choose Silver2,000 calls
5 seats
Choose GoldSide-by-side options with a recommended pick. One tap to choose — the agent knows which plan and which action.
Pick a time for the site visit
Booked: Sat 15:30 · reminder set
Free times fetched live from your calendar. One tap books the visit and schedules a reminder.
Your selection
A cart with the agreed discount. Native checkout on WhatsApp, a pay card on chat — the payment result reaches every open conversation.
PAN card
Salary slips (3 months)
Aadhaar
Bank statement
Upload AadhaarShow exactly what's done and what's missing. Customers upload in the thread; your team sees the file.
Skyline Heights
980 sq ft · 6 min to metro
Park Residency
1,050 sq ft · 9 min to metro
Swipeable cards with images, prices from your data and buttons. The agent can't invent a price or link.
Multi-step forms collect clean, structured data; ratings close the loop after the visit — all inside the chat.
One reply, every channel
The agent writes once. Each channel draws it natively — and anything a channel can't show becomes clear text and links, so no choice or link is ever lost.
Website & app chat
Side-by-side cards; one tap to choose.
The same comparison as a pick-list.
| Plan | Calls | Seats |
|---|---|---|
| Silver | 500 | 2 |
| Gold ★ | 2,000 | 5 |
A table in the email body. SMS gets a short numbered summary.
Chat and call, inside your own app
Drop Callaro into your website and mobile apps. The same SDK gives your users rich chat and in-app voice calls — and lets your team, your systems or the AI ring the app instead of the phone.
- Rich chat with cards, slots, carts, forms and file upload — styled to your brand.
- Tap to talk: an in-app voice call that already knows the chat and the signed-in user.
- Ring the app: send a call invite that rings the user's app — accept to start a voice call; missed invites are recorded.
- Signed-in users recognised with your own token — no second verification.
- Push notifications so invites and replies reach users when the app is in the background.
Your App
Acme Bank Assistant
is calling you in the app…
“About your card replacement”
Ring the app · not the phone
EMI · due today
Pay nowTools, data and live events — inside the conversation, not after it
Most bots answer from a script and update your systems later. Callaro exchanges data with your systems while the customer is still talking — so nothing breaks when a journey crosses channels or something changes in real time.
Context in before the first word
Customer profile, CRM stage, open orders and the last conversation on any channel are loaded as the call or chat starts — the agent opens warm, never cold.
In-call tool calling
The agent calls your APIs, MCP servers and payment gateway mid-sentence — look up, book, update, charge — and uses the answer immediately.
Runtime context insertion
A payment, a CRM change or a chat message arrives while the call is live? It's inserted into the conversation within seconds, and the agent can say it aloud.
No broken hand-overs
Call to WhatsApp, chat to call, AI to human and back — each step carries the context forward, so customers never repeat themselves.
Engineered for speed
The agent is prepared before the call connects so the greeting is ready on the first moment of audio; prompts are cached, models chosen per use case, and turn-taking tuned for real phone lines.
- Hi, I'm calling about the 2BHK at Skyline Heights.
- Before the first word: CRM profile, last WhatsApp chat and open deal stage loaded into the agent's context.
- Welcome back, Priya — you asked about the east-facing units on WhatsApp yesterday. Two are still open.
- Tool call → inventory API: 2 units, live prices returned and used in the answer.
- Tool call → send WhatsApp: brochure, price sheet and site location delivered mid-call.
- Live event from your payment gateway: booking amount received.
- I can see your booking amount just came through — Unit 1204 is now reserved for you.
After the call: transcript, collected data and outcome to your CRM by webhook; open chats get a summary; a recap email lists what was sent.
One customer, one memory — across channels
Web & app chat is one mouth of the same agent. Every message lands on the same customer record as their calls, chats and emails, so the conversation simply continues.
Chat → call
A stuck user taps to talk; the call starts with the chat's identity and history.
Chat → email or WhatsApp
"Email me the price list" — it lands in the customer's inbox or WhatsApp straight from the chat.
Anonymous → known
A visitor verifies once; from then on memory and live updates follow them on every channel.
Popular use cases
- Pre-sales questions and plan comparison
- In-app support with voice escalation
- Loan and insurance applications
- Booking and rescheduling
- Onboarding checklists
Connect what you already use
One install key per site or app, with allowlisted domains and app ids.
Launch your Web & app chat agent.
Book a demo and see one agent handle a journey across voice and messaging, end to end.
Book a demo