“Found your order — it's arriving tomorrow by noon.”

E-Commerce

Stop Losing Revenue at Checkout.

From aggressive VIP abandoned cart recoveries to fully automated WISMO (Where is my order) support, drive more GMV without scaling human support teams.

Deploy this agent See the math

22%Cart Recovery

80%WISMO Deflection

-50%Support Cost

The E-Commerce Revenue Engine

Abandoned Cart Outbound: Automatically call high-value cart abandoners within 15 minutes to offer support or unblock checkout issues.
WISMO Automation: Integrate with Shopify and shipping APIs to instantly answer order tracking inquiries.
Returns & Exchanges: Process return requests conversationally, generating RMAs and emailing labels automatically.
VIP Clienteling: Call your top 1% spenders on their birthdays or for early access to new product drops.
COD Verification: For international markets, verify Cash-On-Delivery orders to prevent fake orders and logistics waste.
Upsell & Cross-sell: Recommend relevant accessories based on their previous order history during a service call.
Omnichannel Follow-Through: The same agent continues on WhatsApp, SMS, chat and email — sending documents and pay links mid-call, following up on the channel the customer chose, with one memory per customer.

The Complete Buyer Journey

Step 1

Pre-Purchase Intent

Answering product spec questions dynamically from your catalog to push a sale.

Step 2

Checkout Friction

Rapid outbound calls to high-value carts addressing payment or delivery anxiety.

Step 3

Post-Purchase Support

Flawlessly handling WISMO tracking queries via API.

Step 4

Returns Management

Orchestrating the exchange policy to save the revenue rather than process a flat refund.

WhatsApp as your storefront, voice for the hard moments

Order status, returns and product questions dominate. Callaro sells and supports on WhatsApp with catalogs, carts and checkout, handles calls without order numbers, and recovers carts with consent.

One Callaro agent · one memory per customer

Same instructions, knowledge, tools and guardrails on every channel

Phone callIn-app voiceWeb/app chatWhatsAppSMSRCSEmailYour app (API)

WhatsApp storefront

A shopper asks about running shoes.

WhatsAppYour systems

How Callaro gets it done

1The agent shows products from your catalog as swipeable cards.
2It builds a cart with the agreed offer and takes payment natively or by link.
3Order-status updates follow in the same thread.

Outcome delivered

Conversational sales without leaving WhatsApp.

Catalog & productsCart & checkoutOrder status

Return by phone, link on WhatsApp

A caller wants to return a jacket but has no order number.

Phone callWhatsApp

How Callaro gets it done

1The agent finds the order from the caller's details.
2It checks the return policy and confirms eligibility.
3The return link and pickup slot arrive on WhatsApp mid-call.

Outcome delivered

Returns handled in minutes, with no agent touch.

Tools & APIsSend during a call

Abandoned cart recovery

A cart is abandoned at checkout.

WhatsAppPhone call

How Callaro gets it done

1An approved WhatsApp template follows up, within consent and quiet hours.
2The agent answers sizing or delivery questions and restores the cart.
3A call happens only if the shopper asks for one.

Outcome delivered

Recovered revenue without spamming customers.

TemplatesCartConsent

How omnichannel works Explore every channel

Hear the Engine in Action

Listen to live recordings of Callaro navigating real e-commerce scenarios across different industries.

WISMO Customer Support

Listen

End State Achieved

Tracking Update Sent via SMS

Abandoned Cart Recovery

Listen

End State Achieved

Discount Code Applied & Order Recovered

Callaro vs E-Commerce BPOs

See how an infinitely scalable and tirelessly compliant AI workforce stacks up against traditional call centers and manual dials.

Aspect

Human-Led Approach

Callaro AI agents

Holiday Spikes

Requires hiring seasonal temp workers months in advance

Instantly handles Black Friday surges perfectly

Cart Recovery Efficacy

Emails have 2% conversion; agents are too slow

Immediate, high-converting direct phone conversations

Support Resolution

Agent places user on hold to check Shopify

Instant Shopify data lookup and readback

Brand Voice

Variable quality and tone from outsourced overseas centers

Perfectly represents your premium brand personality

Channels

Separate teams and tools for phone, WhatsApp, chat and email

One agent on every channel with one memory per customer

Frequently Asked Questions

Does this integrate with Shopify?

Yes, Callaro has a native integration pathway with Shopify, WooCommerce, and Magento to pull order statuses and trigger actions.

Can Callaro execute partial refunds?

With the right API permissions, Callaro can execute refunds within business policy constraints when dealing with damaged goods or extreme delays.

Does Callaro replace live chat?

Callaro runs chat too. The same agent answers on your website chat, WhatsApp and the phone with one memory per shopper, and a chat can turn into a call in one tap for customers who would rather talk — with a person available whenever they ask.

Can the same Callaro agent handle e-commerce on WhatsApp, chat, SMS and email as well as calls?

Yes. One Callaro agent serves every channel — phone, in-app voice, website and app chat, WhatsApp, SMS, RCS and email — with one memory per customer. A call can send documents or a pay link on WhatsApp mid-conversation, a chat can turn into a call that already knows the context, and follow-ups go out on the channel and at the time the customer chose. Every outcome lands in your CRM.

Relevant E-Commerce Flows

Customer Support

Deflecting heavy WISMO inquiries.

Explore solution

Sales & Up-selling

Driving abandoned cart conversions.

Explore solution

Logistics Coordination

Verifying delivery details.

Explore solution

Ready to scale your e-commerce team?

Connect with our solutions team to map your customer journeys across voice and messaging — and see exactly how one Callaro agent delivers the outcome.

Book your technical teardown