Voice Ai
TRAI's A2P call rules for AI voice agents: declare the numbers, fix the behaviour
TRAI's Third Amendment, notified on 18 September 2026, doesn't ban AI calls in India or make agents announce themselves. It makes outbound automated calls declarable: you tell your operator which number ranges carry them, and operators' detection systems watch how those numbers behave. Here's what the text says, the three dates, and the campaign changes that keep your numbers clean.
Oct 2, 202610 min read
Playbooks
AI cold calling in 2026: outbound campaigns that convert
AI cold calling works when you treat it as an operations problem, not a demo. The campaigns that convert nail speed-to-lead, keep lists clean, pace concurrency to protect answer rates, respect call windows, detect voicemail so agents never pitch a machine, and hand warm prospects to humans at the right moment. Here's how to build one.
Sep 21, 20267 min read